Creating or interpreting people's choices requires attention to a great many details. A framework initially presented in this journal (Fischhoff and Furby, 1988) specifies those details. It is applied here to several insurance-related choices appearing in Johnson, et al. (1993) and elsewhere....

How well we manage long-term environmental risks depends on how well we undertand them. Whether the risk managers are experts of laypeople, that understanding is typically limited. As a result, people must rely on judgment when making decisions about risks. Estimating how big risks are and how...

Narrative approaches to analyzing risks seek to identify the variables critical to creating and controlling a risk, then to instantiate them in terms of coherent themes (e.g., organizational failure, strategic surprise). Computational approaches to analyzing risks seek to identify the same...

Interpreting people's preferences requires understanding how they have construed their tasks, interpreting the proposed alternatives in the context where the evaluation is being made. With stylized experimental or survey choices, researchers challenge is typically identifying the features that...