Purpose: The author, with the help of a conceptual and integrated review of inter-firm collaborative strategies literature, developed an integrated perspective framework regarding inter-firm collaborative business strategies (IFCBS). The purpose of this study is to attain a holistic...

Purpose: Emerging technologies have been transforming most industries. A wide range of emerging technologies such as blockchain, internet of things (IoT), artificial intelligence (AI), machine learning (ML), robotics and many others have changed the way in which firm value chain activities or...

Purpose: The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory of acceptance and use of technology 2 (UTAUT2) model. Design/methodology/approach:...

Purpose: The purpose of this paper is to study the phenomenon of abrupt shift by both doctors and patients to telemedicine during the coronavirus (COVID-19) pandemic and associated economic lockdown in India. The study explored various drivers of telemedicine technology awareness, adoption and...

Purpose: The purpose of this study is to understand the concept of “Low Code No Code” applications and study its scope of application for web designing, rapid application development (RAD) and supply chain digitization (SCD). Design/methodology/approach: A qualitative exploratory study was...

Purpose The purpose of this study is to identify the factors that contribute to the successful implementation and management of sustainable innovation in research-intensive sectors such as the life sciences industry. Design/methodology/approach The study was conducted through a combination of...