Guenzi, Paolo; Johnson, Michael D.; Castaldo, Sandro - In: Journal of Service Management 20 (2009) 3, pp. 290-316
Purpose – The purpose of this paper is to develop and test a comprehensive model of customer trust in a retail service setting. Three levels of the customer‐to‐store relationship are simultaneously taken into account: customer to sales associates, customer to store branded products, and...
