Breidbach, Christoph F.; Keating, Byron W.; Lim, Chiehyeon - In: Journal of Service Theory and Practice 30 (2019) 1, pp. 79-102
Purpose: The purpose of this paper is to delineate a research agenda to guide future service research investigating the digital transformation of financial service systems through Fintech – disruptive innovations by new market entrants that challenge the position of mainstream financial...