Purpose – The paper seeks to draw on the work of Engeström to set out an activity theory framework for the analysis of entrepreneurs engaged in the creation of new business ventures (NBVs). Adopting an activity‐based approach involves analysing the actions of individual and groups that are...

Small and medium‐sized firms (SMFs) can make valuable economic and social contributions through their distinctive capabilities for innovation. However, SMFs rarely possess adequate R&D resources and are therefore dependent upon external technological information. We believe that collaboration...

Purpose – Despite the importance of marketing to the success of entrepreneurial ventures very few researchers have studied the links with new business performance. The purpose of this paper is to examine a number of marketing practices in relation to the performance of new firms. Furthermore,...