Purpose – In order to respond to the call for a broader perspective on the internationalization of entrepreneurial firms, this study aims to bring the business model concept to the context of international entrepreneurship, with special emphasis on the notion of value formation and value...

Competition in expert services has forced the service providers to consider a more customer‐oriented strategy. Unfortunately, for many of them customers are a faceless “mass”. In order to facilitate a restructuring of the business, SME managers were asked about their needs for such...

Purpose – The purpose of this research is to describe and analyse the change process related to internationalisation among three internationalising Irish SMEs. Design/methodology/approach – The authors employ a retrospective case study. The data were collected with face‐to‐face...

Purpose The purpose of this paper is to learn how strategic hybrid orientation – constructed from brand and market orientations – is related to the brand awareness, brand credibility, and financial performance of business-to-business (B2B) small- and medium-sized enterprises (SMEs)....