Showing 1 - 3 of 3
Purpose – The purpose of the paper is to demonstrate the characteristics and impact of “gifted amateurs” who are maximising the potential of Web 2.0 technologies to grow their businesses creatively and in a cost‐effective manner. They are “punching above their weight” in their...
Persistent link: https://www.econbiz.de/10014903190
Purpose – This paper aims to draw upon the findings of a research project which investigated networking styles by owner/managers of small businesses. The authors' specific objective was to analyse the impact of such networking activities on business growth to develop a taxonomy of networking...
Persistent link: https://www.econbiz.de/10014903288
Purpose – The paper aims to report on an exploratory study into how small businesses use Web 2.0 information and communication technologies (ICT) to work collaboratively with other small businesses. The study had two aims: to investigate the benefits available from the use of Web 2.0 in small...
Persistent link: https://www.econbiz.de/10014903307