Yrle, Augusta C.; Hartman, Sandra J.; Walsh, Kenneth R. - In: Journal of Small Business and Enterprise Development 11 (2004) 3, pp. 390-399
Traditionally, entrepreneurs and small businesses have faced difficulties when competing with entrenched firms for customers and expanding into global markets. The World Wide Web (WWW) is one approach to overcoming obstacles by giving organizations a direct connection to potential customers and...
