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Purpose The purpose of this paper is to examine brand-building efforts within small- and medium-sized enterprises (SMEs) in an attempt to understand the extent to which such efforts are undertaken in high- and low-performing enterprises. Design/methodology/approach The study uses data from 430...
Persistent link: https://www.econbiz.de/10014903801
Purpose – Current research in the area of risk management within small and medium-sized enterprises (SMEs) appears predisposed towards risk, predominantly dealing with the willingness of SMEs to take on losses. However, in this pilot study, the authors aim to focus on a different aspect of...
Persistent link: https://www.econbiz.de/10014903997