Purpose – This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites. Design/methodology/approach – A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55...

Purpose: The purpose of this paper is to investigate consumers, family-run small businesses (small- and medium-sized enterprises (SMEs)) and their employees’ perceptions and attitude towards reform of the Sunday Trading Act in Britain. Design/methodology/approach: A multi-method approach was...

Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan. Design/methodology/approach – The literature concerning COO effects is presented...

Purpose – The motivation behind this research is to remedy a gap in the literature on the role of branding within small to medium‐sized not‐for‐profit organisations that are not part of the charity or voluntary sector. Design/methodology/approach – To understand the role precisely, a...