Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese...

In the two decades prior to 2000, the UK franchise industry showed substantial growth. Subsequently, however, this growth appears to have reached a plateau, with growth of less than 1 per cent. Franchisors suggest that the biggest barrier to growth is a lack of suitable franchisees. One possible...

This paper is part of on‐going research examining the growth of small and medium‐sized enterprises through franchising. It reports the findings of an exploratory investigation that examines why franchising is selected less frequently as a growth strategy in some industrial sectors than it is...