Purpose – The purpose of this paper is to explore the relationship between entrepreneurial orientation (EO) and firm performance across different levels of environmental hostility and market growth. The contingency approach of two-way interactions of EO with each environmental variable is...

Smaller less “glamorous” firms are more prevalent in the US economy than high‐technology companies. These small firms are known for their inability to erect barriers to imitation, making the development of competitive advantage difficult. In our paper, we study the relationship between...