Purpose – The purpose of this paper is to shed new light on the interface between learning and entrepreneurship, i.e. to show how entrepreneurship can be studied as a never‐ending, dynamic learning process. Design/methodology/approach – By applying the typology of learning concepts at...

Purpose – Marketing has been seen as one of the greatest problems faced by small- and medium-sized enterprises (SMEs), but simultaneously one of the most important activities for their growth and survival. Therefore, the purpose of this paper is to determine the importance and role of...