Collier, Zachary A.; Wood, Matthew D.; Henderson, Dale A. - In: Journal of Strategy and Management 15 (2021) 4, pp. 509-523
Purpose: Trust entails the assumption of risk by the trustor to the extent that the trustee may act in a manner unaligned with the trustor's interests. Before a strategic alliance is formed, each firm formulates a subjective assessment regarding whether the other firm will behave in a...
