Ford, Robert C.; Wilderom, Celeste P.M.; Caparella, John - In: Journal of Strategy and Management 1 (2008) 2, pp. 143-167
Purpose – The purpose of this paper is to show how the content of a firm's culture, carefully developed by top managers, can create effective employee experiences and how this exemplary case of strategic culture shaping relate to various academic insights on intangible social or collaborative...