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To address the complexity of multilingual communication, this paper applies a discursive approach to analyze how people account for the ways that specific languages are used in multilingual companies. Through our discourse analysis, we identify six different ways of accounting for language use....
Persistent link: https://www.econbiz.de/10009201902
This article introduces translation studies in order to theorize about the ways in which international companies approach language diversity. Its purpose is to develop different language strategies relying on theoretical insights borrowed from translation studies. Inspired by historical...
Persistent link: https://www.econbiz.de/10009201930