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Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.; Segijn, Claire M. - In: Journal of advertising 48 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
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Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia - In: Journal of advertising 48 (2019) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
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Gender roles
Eisend, Martin - In: Journal of advertising 48 (2019) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
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The role of emotions in advertising : a call to action
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising 48 (2019) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
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Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
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Future directions for advertising creativity research
West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
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Exploring the role of culture in advertising : resolving persistent issues and responding to changes
Lee, Wei-Na - In: Journal of advertising 48 (2019) 1, pp. 115-125
Persistent link: https://www.econbiz.de/10012201404
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Research issues and needs at the intersection of advertising and public policy
Kees, Jeremy; Andrews, J. Craig - In: Journal of advertising 48 (2019) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10012201406
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The key to 360-degree video advertising : an examination of the degree of narrative structure
Feng, Yang; Xie, Quan; Lou, Chen - In: Journal of advertising 48 (2019) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
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Facing the "right" side? : the effect of product facing direction
Zhang, Yuli; Kwak, Hyokjin; Jeong, Haeyoung; Puzakova, … - In: Journal of advertising 48 (2019) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10012201410