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Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 5, pp. 624-642
Persistent link: https://www.econbiz.de/10013417526