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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Nikulina, Olesia; Riel, Allard C. R. van; Lemmink, Jos; … - In: Journal of advertising 53 (2024) 4, pp. 605-625
Persistent link: https://www.econbiz.de/10015050210