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Journal of advertising
International journal of advertising : the review of marketing communications
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Psychology & marketing
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Marketing letters : a journal of research in marketing
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Enhancing knowledge development in marketing ; Vol. 21
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International Journal of Consumer Studies
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International Marketing Review
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Journal of Consumer Behaviour
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Social and environmental issues in advertising
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Strong brands, strong relationships
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ECONIS (ZBW)
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Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany
;
Yoon, Sukki
;
Kim, Kacy K.
;
Yoo, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
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2
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
3
Hypocrisy induction in advertising
Kim, WooJin
;
Ryoo, Yuhosua
;
Drumwright, Minette E.
; …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10014305446
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