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Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van - In: Journal of advertising 51 (2022) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
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When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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Introducing a model of automated brand-generated content in an era of computational advertising
Noort, Guda van; Himelboim, Itai; Martin, Jolie; … - In: Journal of advertising 49 (2020) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
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"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Verlegh, Peeter; Bernritter, Stefan F.; Gruber, Verena; … - In: Journal of advertising 50 (2021) 3, pp. 262-270
Persistent link: https://www.econbiz.de/10012607896