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Partially green, wholly deceptive? : how consumers respond to (in)consistently sustainable packaged products in the presence of sustainability claims
Steenis, Nigel D.
;
Herpen, Erica van
;
Lans, Ivo A. van der
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10014233789
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