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Journal of advertising
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Advertising in Asia : theories and implications for practice
Chang, Chingching
;
Lee, Wei-Na
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
Saved in:
2
Advertising in Asia
Chang, Chingching
(
ed.
);
Lee, Wei-Na
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012201711
Saved in:
3
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
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