Narrow search
Showing 1 - 4 of 4
Cover Image
The MADE framework : best practices for creating effective experimental stimuli using generative ai
Berlo, Zeph M. C. van; Campbell, Colin L.; Voorveld, Hilde - In: Journal of advertising 53 (2024) 5, pp. 732-753
Persistent link: https://www.econbiz.de/10015194437
Cover Image
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Cover Image
That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
Cover Image
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319