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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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