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Chatbot advertising as a double-edged sword : the roles of regulatory focus and privacy concerns
Kim, WooJin
;
Ryoo, Yuhosua
;
Lee, SoYoung
;
Lee, Jung Ah
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10014339306
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Hypocrisy induction in advertising
Kim, WooJin
;
Ryoo, Yuhosua
;
Drumwright, Minette E.
; …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10014305446
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