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Transformative advertising research : reimagining the future of advertising
Gurrieri, Lauren
;
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 539-556
Persistent link: https://www.econbiz.de/10013417530
Saved in:
2
Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
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