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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - In: Journal of advertising 52 (2023) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix; Seo, Yuri; Zhao, Fang - In: Journal of advertising 51 (2022) 3, pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising 48 (2019) 5, pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
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David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon; Lee, Ji Min; Xiong, Vikki Yiqi; … - In: Journal of advertising 50 (2021) 5, pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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Nudging to reduce the perceived threat of coronavirus and stockpiling intention
Kim, Jungkeun; Giroux, Marilyn; Gonzalez-Jimenez, Hector; … - In: Journal of advertising 49 (2020) 5, pp. 633-647
Persistent link: https://www.econbiz.de/10012424354