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Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
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