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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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Introduction to computational advertising research methodology themed issue : editorial
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 53 (2024) 5, pp. 639-643
Persistent link: https://www.econbiz.de/10015194425
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Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia - In: Journal of advertising 48 (2019) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10012201392