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The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
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