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Special section introduction: artificial intelligence and advertising
Li, Hairong - In: Journal of advertising 48 (2019) 4, pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
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Computer vision models for image analysis in advertising research
Li, Hairong; Zhang, Nan - In: Journal of advertising 53 (2024) 5, pp. 771-790
Persistent link: https://www.econbiz.de/10015194441
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A decade of online advertising research : what we learned and what we need to know
Liu-Thompkins, Yuping - In: Journal of advertising 48 (2019) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012201387
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Harnessing the strengths of computational advertising and experimental methods to enhance research design
Thomas, Veronica L.; Liu-Thompkins, Yuping - In: Journal of advertising 53 (2024) 5, pp. 700-709
Persistent link: https://www.econbiz.de/10015194430
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Advertising in Asia : theories and implications for practice
Chang, Chingching; Lee, Wei-Na; Liu-Thompkins, Yuping - In: Journal of advertising 48 (2019) 5, pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
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Advertising in Asia
Chang, Chingching (ed.); Lee, Wei-Na (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012201711
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Creating, metavoicing, and propagating : a road map for understanding user roles in computational advertising
Liu-Thompkins, Yuping; Maslowska, Ewa; Ren, Yuqing; … - In: Journal of advertising 49 (2020) 4, pp. 394-410
Persistent link: https://www.econbiz.de/10012313115
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Mobile technology and advertising : moving the research agenda forward
Bernritter, Stefan F.; Okazaki, Shintaro; West, Douglas C. - In: Journal of advertising 51 (2022) 4, pp. 407-410
Persistent link: https://www.econbiz.de/10013362331