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product evaluation
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Journal of advertising
Journal of retailing
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of service research : JSR
13
European Journal of Marketing
12
Journal of the Academy of Marketing Science
12
International journal of service industry management : IJSIM
11
Journal of marketing
11
Psychology & marketing
9
Journal of Economic Psychology
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
European journal of marketing : EJM
6
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
6
Total quality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Business Research
4
Journal of service research
4
Research memorandum / METEOR
4
Research on international service marketing : a state of the art
4
Journal of Management Studies
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of management studies : JMS
3
Journal of service management
3
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
3
Advances in international marketing
2
European journal of marketing
2
International Business Review
2
International business review : the official journal of the European International Business Academy
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Research
2
Journal of Service Management
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of purchasing and supply management
2
Journal of retailing and consumer services
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Marketing Letters
2
New challenges to international marketing
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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2
Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ruyter, Ko de
;
Heller, Jonas
;
Hilken, Tim
;
Chylinski, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10012260440
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