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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - In: Journal of advertising 51 (2022) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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Significant objects : how eudaimonic narratives enhance the value of featured products
Hamby, Anne; Tezer, Ali; Escalas, Jennifer Edson - In: Journal of advertising 52 (2023) 3, pp. 406-422
Persistent link: https://www.econbiz.de/10014305455