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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Pepels, Werner"
~person:"Percy, Larry"
~person:"Silk, Alvin J."
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Pepels, Werner
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Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
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Review of marketing science
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Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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