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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Multilingualism"
~type:"article"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of business research : JBR
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Decision support systems : DSS ; the international journal
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Economics of education review
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Empirica : journal of european economics
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International journal of cross cultural management : CCM
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Journal of world business : JWB
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Labour economics : official journal of the European Association of Labour Economists
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Journal of development economics
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Journal of economic behavior & organization : JEBO
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Prizren social science journal
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The Palgrave handbook of the economics and language
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Economic approaches to language and bilingualism
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European research studies
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Language in international business : developing a field
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Globalisierung, Europäisierung, internationale Vernetzung : innovative Konzepte zur Förderung von Mobilität und internationalen Qualifikationen
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Industrial relations : a journal of economy & society
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International business review : the official journal of the European International Business Academy
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Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of human resources : JHR
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The ins and outs of business and professional discourse research : reflections on interacting with the workplace
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Canadian public policy : a journal for the discussion of social and economic policy in Canada
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Critical perspectives on accounting : an international journal for social and organizational accountability
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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2
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
3
Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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