Narrow search
Showing 1 - 4 of 4
Cover Image
The Impact of Comedic Violence on Viral Advertising Effectiveness
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10008395101
Cover Image
Getting the balance right : commercial loading in online video programs
Bellman, Steven; Treleaven-Hassard, Shiree; Robinson, … - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Cover Image
The residual impact of avoided television advertising
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Cover Image
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869