Narrow search
Showing 1 - 5 of 5
Cover Image
Comment : is advertising a zombie?
Rust, Roland T. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 346-347
Persistent link: https://www.econbiz.de/10011591605
Cover Image
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Cover Image
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob; Mazursky, David - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Cover Image
When Deep Structures Surface: Design Structures That Can Repeatedly Surprise
Goldenberg, Jacob; Mazursky, David - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10008167914
Cover Image
The Death of Advertising
Rust, Roland T.; Oliver, Richard W. - In: Journal of advertising : official publication of the … 23 (1994) 4, pp. 71-78
Persistent link: https://www.econbiz.de/10008129748