Narrow search
Showing 1 - 2 of 2
Cover Image
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Cover Image
On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-Related Marketing (CRM)
Pracejus, John W.; Olsen, G.Douglas; Brown, Norman R. - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 19-28
Persistent link: https://www.econbiz.de/10008117812