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Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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The creative search for an insight in account planning : an absorptive capacity approach
Parker, John; Ang, Lawrence; Koslow, Scott - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
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Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity
Koslow, Scott; Sasser, Sheila; Riordan, Edward - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 81-102
Persistent link: https://www.econbiz.de/10008126551
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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-20
Persistent link: https://www.econbiz.de/10008167915