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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
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When new commercials do not meet expectations
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
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Imagery fluency and narrative advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
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"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721