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ARTICLES - Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?
Aylesworth, Andrew B.; Goodstein, Ronald C.; Ira, Ajay Ka - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 73
Persistent link: https://www.econbiz.de/10008120794
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Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Bernardin, Thomas; Kemp-Robertson, Paul; Stewart, David; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 131
Persistent link: https://www.econbiz.de/10008167905
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Creative and effective advertising: balancing spontaneity and discipline
Stewart, David W.; Cheng, Yan; Wan, Heather - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 135-139
Persistent link: https://www.econbiz.de/10003808444
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Online focus groups
Stewart, David W.; Shamdasani, Prem - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10011686458
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Comment : speculations of the future of advertising redux
Stewart, David W. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612