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Spokescharacters
Folse, Judith Anne Garretson; Netemeyer, Richard G.; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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Spokescharacters
Folse, Judith; Netemeyer, Richard; Burton, Scot - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10009844409
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ARTICLES - Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
Andrews, J.Craig; Burton, Scot; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008120071
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Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
Andrews, J.Craig; Durvasula, Srinivas; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 23 (1994) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10008129775
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Advergames
Kees, Jeremy; Burton, Scot; Tangari, Andrea - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10008395104
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The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
Tangari, Andrea; Folse, Judith; Burton, Scot; Kees, Jeremy - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-51
Persistent link: https://www.econbiz.de/10008428588
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The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy; Burton, Scot; Tangari, Andrea Heintz - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra; Burton, Scot - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011686523