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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
239
Werbewirkung
239
Advertising
175
Werbung
175
Consumer behaviour
64
Konsumentenverhalten
64
USA
64
United States
64
Psychology of advertising
33
Werbepsychologie
33
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Internet marketing
28
Online-Marketing
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Television advertising
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Advertising planning
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Creativity
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Children
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Brand image
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Empirical method
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Empirische Methode
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Eisend, Martin
12
Dahlén, Micael
11
Chang, Chingching
10
Rosengren, Sara
9
Burton, Scot
7
Kees, Jeremy
6
Laczniak, Russell N.
5
Muehling, Darrel D.
5
Nelson, Michelle R.
5
Pelsmacker, Patrick de
5
Stafford, Marla Royne
5
Yoon, Sukki
5
Carlson, Les
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Li, Hairong
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Rifon, Nora J.
4
Sheehan, Kim Bartel
4
Stewart, David W.
4
Yoon, Hye Jin
4
Ashley, Christy
3
Baek, Tae Hyun
3
Bergkvist, Lars
3
Berry, Christopher
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
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3
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3
Hung, Kineta
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Kim, Jooyoung
3
Koslow, Scott
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
751
European journal of operational research : EJOR
588
Management science : journal of the Institute for Operations Research and the Management Sciences
563
Journal of advertising research
493
SpringerLink / Bücher
377
Annals of operations research
369
Games and economic behavior
359
Economics letters
345
Omega : the international journal of management science
340
International journal of advertising : the review of marketing communications
331
Journal of retailing and consumer services
318
International journal of advertising : the quarterly review of marketing communications
313
Journal of marketing communications
304
International journal of internet marketing and advertising : IJIMA
242
Marketing science
239
Journal of economic theory
238
Computers & operations research : and their applications to problems of world concern ; an international journal
226
Psychology & marketing
206
Journal of advertising
205
International journal of industrial organization
199
Journal of promotion management : JPM
183
CESifo working papers
182
NBER working paper series
181
Operations research letters
171
Springer eBook Collection
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
164
European Journal of Marketing
156
Journal of promotion management : innovations in planning and applied research
154
Journal of economic behavior & organization : JEBO
151
Discussion paper / Centre for Economic Policy Research
145
Operations research
145
Journal of Consumer Marketing
144
NBER Working Paper
140
Journal of marketing
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Working paper
137
European journal of marketing : EJM
135
Economic theory : official journal of the Society for the Advancement of Economic Theory
133
Information systems research : ISR
133
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ECONIS (ZBW)
327
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1
Advertising
repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
2
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Assessing
advertising
efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
Saved in:
4
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
5
Missing the mark :
advertising
avoidance and distractor devaluation
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
Saved in:
6
Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.
;
Diamond, William D.
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009491969
Saved in:
7
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
8
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
9
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
10
Evaluation of internet
advertising
research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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