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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
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