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SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS
Luna, David; Peracchio, Laura A. - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 43-56
Persistent link: https://www.econbiz.de/10008116039
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ARTICLES - The Development of an Advertising Campaign to Discourage Smoking Initiation Among Children and Youth
Peracchio, Laura A.; Luna, David - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 49-50
Persistent link: https://www.econbiz.de/10008121515
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The Other Meaning of Fluency
Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-85
Persistent link: https://www.econbiz.de/10009265424
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The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84
Persistent link: https://www.econbiz.de/10009302699