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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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The future of advertising or whatever we're going to call it
Schultz, Don E. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 276-285
Persistent link: https://www.econbiz.de/10011591595
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A primer on using behavioral data for testing theories in advertising research
Liu-Thompkins, Yuping; Malthouse, Edward C. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 213-225
Persistent link: https://www.econbiz.de/10011686526
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Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.; Li, Hairong - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011705748