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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
McMillan, Sally J.; Hwang, Jang-Sun - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008118662
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Kim, Juran; Mcmillan, Sally - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10008124727