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Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance
Verbeke, Willem; Franses, Philip; Blanc, Arthur; van … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 121-130
Persistent link: https://www.econbiz.de/10008167906
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Verbeke, Willem J. M. I.; Franses, Philip Hans; Blanc, … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 121-130
Persistent link: https://www.econbiz.de/10003808357
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10011744280