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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context
Chowdhury, Rafi
;
Olsen, G.
;
Pracejus, John
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008108975
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2
Investigating the Simultaneous Presentation of Advertising and Television Programming
Chowdhury, Rafi
;
Finn, Adam
;
Olsen, G.
- In:
Journal of advertising : official publication of the …
36
(
2007
)
3
,
pp. 85-96
Persistent link: https://www.econbiz.de/10008125245
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